The majority of American consumers today are willing to pay more for products that seem good for the environment. Corporations want their business. Unfortunately, some resort to a dishonest marketing tactic called greenwashing. Let’s look at some of the worst … Continue reading →
Contributed by Melanie Manard In recent years, consumers have become more aware about the environment. According to a Nielsen Media Research study, 66% are willing to pay more for eco-friendly products and services. They are also eager to understand where … Continue reading →
You have probably seen terms like green, eco-friendly, or sustainable a lot. They’re tossed around so much that you might wonder if they mean much at all. So let’s look at a possibly less familiar term: eco-conscious. Eco-conscious consumers know … Continue reading →
Consumers first started to care about environmental issues in the 1960s. Some companies immediately began to provide more eco-friendly products and services. Others immediately began to pretend to have eco-friendly products and services. They spent more money on advertising their … Continue reading →